Monday, 19 September 2011

Why Do People Read Fashion Blogs?

An interesting perspective on Fashion Blogging and Bloggers 
from a Non-Fashion-Blogger!

Author - Gayatri from Double Expat 

Earlier this year, Franca Sozzani, editor of Vogue Italia had a lot to say about fashion bloggers. While she wasn’t entirely convinced that this trend is here to stay, she acknowledged the importance of such bloggers and the fresh perspective they brought to the industry. 

People like me - who write about everything but fashion - are amazed by this phenomenon which offers a gateway into someone else’s closet. Okay before I get those “speak for yourself” emails/comments, let me rephrase - Here’s why I (and presumably other bloggers) like to read fashion blogs:

  1. Bravado
    In a world so concerned about privacy, fashion bloggers post photos of themselves day after day only to be judged by people they’ve never met. That to me is pretty daring.
  1. A Genuine Sense of Kinship
    Except for the occasional ‘anonymous’, the fashion blogger community watches out for one of their own. Whether it’s welcoming a new blogger on board or helping someone who obviously cannot accessorize, they encourage without turning into a mutual admiration society.
  1. Helpful tricks and tips
    A few weeks ago, I bought a pair of yellow pants that I didn’t know what to do with, until I saw this, this and this. There’s a plethora of non-fashion bloggers who read outfit posts simply for fresh ideas on how to dress up.
  1. Money Saving Strategies
    This ties in with point 3. Apart from giveaways, most fashion blogs have great tips on how to recycle clothes, where you get the most bang for your buck and where all the sales are! 
  1. Passion & Perseverance
    This applies to all blogs but even more to fashion blogs. Wearing a dress 10 different ways, getting the accessories just right and then making sure someone else hasn’t done it already; all require a certain level of enthusiasm. We appreciate that!
So please know that as long as you continue to do what you do best, your audience will find you. 


My Favorite Indian Fashion Blogs
Style Nuggets – Oh so elegant. 
Don’t Shoe Me – Captures the best of NYC.
Leia’s Delights – As glamorous as she is gorgeous.
Republic of Chic – Always teaches me something new. 
The Fabulous Life of Not-so-Rich & Infamous – Makes me think beyond fashion. 

If you're an Indian Fashion Blogger, we'd love for you to join our community. Join InFB 
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  1. love this. super glad i found your blog. i'm following. I'd love if you'd check out my celebrity fashion and style blog and see if your interested in following too. LA adventures from a southern girl. Thanks love. xoxo

  2. Great advice and I agree-as a blogger I find that many of my readers are looking for new ways to style outfits. It's just another great way of seeing real everyday style! (oh I love Kavery and Tanvi's blogs too)

  3. Thanks for the shout out. I'm honoured to be included in the list. And all your points are so true.

  4. the post is really attractive and interesting.. thanks for sharing!!
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  6. Beautiful and Interesting Post. Thanks for Sharing About Indain Fashion Blogs.

  7. beautiful!! the first point is the best!! Love d post! :)

  8. great post Gayatri! i so agree with preseverance, its huge to keep going on for years. Tanvi is one of my fav bloggers too! btw, glad u r back to blogging..:)

  9. This was so nice to read! You summarized just exactly what I strive to do on my fashion blog! Thank you! And do drop by on my blog sometime! {I'm an Indian in Bahrain}